Unrealized Influence

In the last month I have had two instances where Twitter has been influential for me to communicate issues with businesses and get an almost immediate response and resolution.  Something that can't happen through any other venue... First our website was down for the company I tweeted that Network Solutions was horrible and needed to do something about it.  Within 24 hours the issue was resolved, mainly due to the tweet.  I was responded to by Network Solutions and given very personal attention.  I'm grateful to network solutions for resolving the issue quickly and thanked them publicly on Twitter.

Secondly, I had a really bad experience with Nordstrom.  I tweeted about it, less than 12 hours later I received an email from the Store manager assuring me that the sales person would be dealt with...

Are you kidding me? What does this mean?  I'm not that special, why do these people care if I have something bad to say?

INFLUENCE!

That's why...

My last post about Uncertain Times has stirred up some interesting conversation offline about the content posted on this blog and all social media venues...

I talked about the uncertainty of job security and how I personally am dealing with that.  It was brought to my attention that I have an unrealized influence in the things people read or hear me say.  People who read my posts or hear me talk about things take it with a certain weight, something that is hard to measure, especially if you are me.  I don't always see myself as an influencer but this has opened my eyes to the influence I have... wanted or not.

So, what will I do with this influence?  How does this realization affect me?  How has the influence you have been realized?  What has it done for your perspective?